Over the past few years there has been a significant increase in the number of low-cost gyms offering 24 hour access to their facilities. It may be surprising to know that gym members would want to work out in the dead of night. However, there is definitely a market for those who work night shifts and wish to train during their 'lunch hour', people who want to avoid the peak time madness straight after their 9 to 5 job and of course those who feel somewhat self conscious training in front of others.
One particular chain have reported that almost 25% of their members take advantage of the 24 hour access and train between the hours of 10pm and 6am. Further research was carried out and 83% of people asked said they would prefer to join a gym that offered all day, every day access. One primary concern for members is that of safety when gyms are unmanned but a number of facilities have extensive CCTV throughout the gym along with help buttons that link directly to emergency services should they be required.
The 24/7 gym boom isn't just for the low-cost chain gyms and maybe it's something you've thought about offering your members. Of course, there is a need to justify the overheads of keeping your facility open day and night. It's not simply the cost of electricity but also the fitting of CCTV and potentially extra staff to cover night shifts.
Furthermore, access to your gym would need to be looked at, would you give each member their own unique pin to gain entry to the building or maybe you would want a more futuristic technology such as finger print reading!
Whatever you consider, the initial set up may not be cheap but you could appeal to many more customers thereby see an increase in your member numbers.
Comment below and let us know what experience you have on this subject